Content Marketing: That is why content alone is not the solution

The ninth CMCX content marketing conference took place in Munich this week parallel to Internet World . The event showed how the industry is becoming more professional.

The CMCX took place for the ninth time this year as a content marketing conference as part of Internet World in Munich – and once again significantly upgraded the Internet fair, which has been characterized by ups and downs in recent years. Around 5,000 experts and interested parties on the subject of content marketing found their way to the Munich exhibition center this year – certainly a success in view of the not small number of competing events in this environment.

If you look into the future of the relatively young discipline, it became clear that content marketing will soon no longer be done only by people, but will also have a lot to do with bots, avatars and holograms. Michael Schmidtke, Director Digital Communications at Bosch, explained that the group, which among other things stands for household appliances, is already experimenting with bots in the context of IoT applications. But Schmidtke warned against too much optimism and pointed out that in the future the bot platforms will only be as good as the insights with which we feed them. “There is still a long way to go before the chatbot can be taken seriously, but I believe that bots can play a more important role in marketing and customer communication in the future.”

There is no silver bullet for success in content marketing

Overall, the moderators and speakers made it clear that content marketing is by no means just a thing for B2C applications. But the difference lies in the form of consumption: While social channels play a central role in end customer applications, B2B communication is more based on specialist articles and white papers – social media is only in demand as a catalyst there. At the same time, it also shows that measurability and comparability are often a challenge that only some of the companies have so far been able to meet.

In general, content marketing depends on addressing target groups – several of the speakers emphasized that there are no patent remedies for this. René Kühn, organizer of the CMCX, emphasized in the final panel a focus on ROI and efficiency issues: “You need the right content, but also the question of how it can be used in particular to generate a profit for the company.” Even if and precisely because the amount of content is available, strategic considerations are increasingly important. The problem of data silos arises again and again, especially in the area of ​​tension between owned and earned media.

Content marketing is becoming more number-driven

Svenja Teichmann (Crowdmedia) advises “to do things first and just try things out”, without losing sight of the proof of concept. Especially in the corporate environment, you have to prove faster and faster that such a content commitment is beneficial. “Testing, measuring and optimizing, that’s what matters.” But content marketing is also in the crossfire of criticism: for clickbait content and for corporate content that is either simply wrong or at least of insufficient quality. It is about producing better and more relevant content that “doesn’t ruin the topic”. Everyone can ask themselves whether their personal content marketing on channels like Twitter or Instagram is relevant, whether it is really important, for example,

There is no doubt: the discipline of content marketing is in a state of upheaval, at least it is questioning itself at this conference. René Kühn sums it up like this: “It’s about creativity and processes, but also about the use of appropriate technology. Content marketing is becoming increasingly individual and personal, which means that companies are increasingly thinking in terms of content and only secondarily thinking about the channel through which it is sent. “

Search engine marketing: With these 6 SEO / SEA tips you can increase the conversion rate

Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are more than just juggling keywords. Companies use these tricks to increase the efficiency of their search engine marketing.

In 2019, SEO and SEA optimization should be an integral part of any online marketing strategy. With clever search engine optimization, i.e. search engine optimization, and conscious search engine advertising, the setting of meaningful advertisements in search networks, companies can use their website in a targeted manner for result-oriented marketing. But not all strategies are the same – there are various tricks to improve existing processes. The following six methods help companies to use their search engine marketing even more to attract customers.

SEA – the placement of meaningful ads in search engines

1. Traffic qualification

The so-called traffic qualification separates the wheat from the chaff before the user even visits the website. With niche keywords you not only redirect users who are generally interested in a keyword to your own page, but also those who have already made a specific decision to buy an item or a service. For example, instead of using the keyword “ vacuum cleaner ” , a cleaning equipment supplier could choose the keyword “vacuum cleaner for allergy sufferers”. Even brand names or type designations can be used to guide traffic in the best possible way.

First of all, there is less traffic on the website itself. However, the wastage drops immensely, since only really interested users are specifically addressed. Thus, a provider achieves maximum visibility in the actually relevant target group. The result: The conversion rate , i.e. the proportion of customers who actually buy something in the end, increases. A nice side effect: the more efficient niche strategy reduces campaign costs.

2. Granular account structure

In order to achieve the best possible results, it is advisable to set up the smallest possible ad structure that is optimally tailored to your own products and the associated intentions. Because certain search queries may appear similar at first glance, but they may be motivated by completely different projects: When a user searches for “vacuum cleaner test”, he does so with a completely different intention than when he searches for “vacuum cleaner price comparison”. If, however, both search queries lead to the same ad text, at least one of the two is not 100 percent suitable – and that should be the goal in order to guide the searcher to your own website in the second step. Especially with keywords with a large search scope, it is therefore worthwhile to set up small-scale ad structures.

3. Performant SEA landing pages

A landing page is usually the first point of contact where users come into contact with the website or even with the company itself. Accordingly, a lot of importance should be attached to it: If it is not convincing, the potential customer may leave it immediately. The landing page is basically just the extended advertisement. That is why it has to take up their content one-to-one – otherwise it is simply irrelevant for the user who is interested in a certain topic. For this reason, it doesn’t always make sense, for example, to simply link to a company’s homepage in a search engine ad. Rather, the click on the relevant link should lead the interested party directly to the right place, where he can find out more about the corresponding offer and in the best case, thanks to a cleverly set call-to-action (CTA), he can proceed directly to the action, i.e. to the purchase. Conversely, this is the only way to increase the conversion rate.

In addition to a clear and uniform design (keyword corporate identity) and the content, the performance, i.e. the loading speed of the website, also plays a decisive role. If this is too slow, the company loses the user it has just referred within a few seconds.

SEO – use search terms as a guide to buying

4. Automated SEO business intelligence solutions

Ever newer and more complex SEO tools on the market can generate deeper and more granular insights. The amount of data can easily overwhelm, which is why a consistent link between different data sources in consolidated reports is necessary.

Automated business intelligence solutions that offer holistic 360-degree deep dives are ideal for this. The SEO strategy can then build on the knowledge gained from this. The approach is long-term: Since such automated solutions continue to link new data, the SEO strategy can be continuously adapted and modified according to the latest findings. Another advantage is an increase in efficiency with simultaneously increasing quality.

5. Data-driven SEO understanding and immediate monitoring

Immediate and continuous monitoring is essential for a sustainably successful SEO strategy. Further measures can only be planned in perspective if the SEO analyst constantly keeps an eye on how conversions are currently being generated. In addition to successful conversions, the bounce rate as a ranking and sales factor also plays a major role – who leaves the page and why is just as important as information about who is there and for what reasons.

In addition, direct monitoring can be used to respond specifically and directly to specific developments. They can have different causes: For example, the Google algorithm could change, a new competitor could have entered the market or certain products could have gained or lost their reputation. If the company is informed of the effects of these processes, it can adapt the content of its website accordingly.

6. Data-based target group understanding

In order to be able to properly address certain target groups, a company needs to know as much about them as possible. The difficulty in the Internet age is not to collect data. The challenge is rather the linking of the large amount of data obtained in order to ultimately draw valuable conclusions. Nowadays customers expect to be addressed personally and individually by every company – nobody wants to be “one of many” and receive faceless mass communication. Adapting the content is therefore of crucial importance in marketing. But in order to deliver personalized SEO experiences, companies must first have a very thorough understanding of their target groups and their search behavior. Collected data serve as the basis for being visible to this specific group of people.

Using a data-supported target group understanding, it is possible, for example, to create landing pages in a more targeted manner. A simple example: If customers in one region of Germany are more interested in vacuum cleaners with a bag, but in the other are more interested in those without, the landing pages of the respective region should take these peculiarities into account.

The insights gained can ultimately also be used to identify particularly profitable target groups. In contrast to a one-size-fits-all solution, data-supported “SEO experiences” can significantly increase the RoI (return on investment), i.e. the profit in relation to the capital employed.

Paid media as an instrument in times of crisis

Critical headlines, raging social media followers and skeptical inquiries from customers: crises often pose challenges for companies when it comes to communication. Because organic channels often reach their limits here, the recipe for success is paid media. Here, however, it is important to master the correct keyboard.

News apps, search engines or social media – digital news controls society and determines discussions. Crises are no exception. On the contrary: dialogue and the exchange of individual experiences on digital channels are not infrequently the origin of a crisis. Organizations and brands that sit out criticism and refuse to respond usually make things worse. Basically, of course, companies should systematically prepare for crises. From crisis manuals to training courses so that the processes are in place for an emergency. However, it is also a fact that many companies do not yet have paid media as an instrument in the orchestra of crisis communication.

Master the keyboard of the various paid media channels

Whether a sudden crisis or a creeping process: good crisis preparation is essential for online and offline media. If you go deeper into the digital sphere of communication, nowadays there is no way around paid media as part of holistic crisis communication. Paid media is mainly used where organic channels (owned media) reach their limits – in social media, in search engines or on publisher sites. The variety of formats of paid placements gives brands and companies not only reach, but above all a very specific hearing for their topics: Target group-specific targeting of messages using various criteria such as geography, time of day, keywords,

Companies should take the following five building blocks to heart when it comes to digital crisis communication:

1. Keep an eye on the crisis through social media monitoring

The early detection of crises is the be-all and end-all. Only those who constantly keep an eye on their own stakeholders, brands and issues know what is being talked about. Early support for criticism or difficult situations prevents a crisis from growing out. A concept and the right tools for crisis monitoring are essential.

2. Approach paid media planning strategically

Anyone who builds on the strengths of paid media in crisis situations should not lose any time. Both channel selection and crisis budgets (and here “more” media budget does not necessarily mean “less” crisis – it depends on the targeted use of the media budget) should be coordinated and approved before the crisis breaks out and grows. A solid kit of crisis communication includes all the key contacts for paid media and social media accounts, clear guidelines for the design of communication media, clearly defined access rights and practicable processes and responsibilities in community management. This is the only way to react immediately to crises.

3. Take into account the paid media activities of day-to-day business

Paid media channels are used frequently, regularly and often permanently in day-to-day business. But what if a crisis occurs? Promoting new diesel vehicles during the diesel crisis is more than inappropriate. It is therefore not only important to easily activate paid media measures, but also to quickly switch off or pause advertising measures that cast a bad light on the brand in connection with the crisis.

4. Hit the right note and find the right words

Regardless of whether crises take place locally, regionally or globally: With the help of the right (paid media) measures, worse can be averted. An example: Using Google Adwords and / or social media, your own message can be directed to the target audience quickly and in a targeted manner. All relevant search terms or characteristics or interests of the target group can be determined so that one can react directly to most search queries about the crisis. In this way, the viewpoint of one’s own organization on the crisis can be conveyed, where otherwise only drivers of the crisis – for example in the form of blog posts or media reports – can be found.

5. Bring communication back to the (new) normality after the crisis

Crises pass, because the media agenda changes from day to day. The point in time at which the criticism levels off can be identified through constant crisis monitoring. The scope of the use of paid media should be based on the strength of the crisis – and expire with the crisis. Otherwise there is a risk of keeping crisis topics alive via paid media channels that would otherwise have long since been replaced by other topics.

The bottom line is that paid media channels can be used excellently to react quickly and flexibly to criticism in times of crisis, because messages can be directed to the right target group in a controlled manner. Organizations that prepare concepts for strategic crisis communication can no longer avoid using paid media. But only those who master the keyboard of the various paid media channels and invest in strategic planning can effectively protect their own organization and set the tone in the next crisis.

47 blog content ideas when you don’t have ideas

Head empty? Anyone who wants to deliver exciting articles every day will feel it at some point: this vacuum between the ears. The idea for the next post just stays away. Fortunately, there are these 47 content ideas that will help you get started very quickly.

Having ideas is the key to good content, be it for a company website, blog , web magazine or social media presence. But creativity is something that doesn’t bubble all the time, but comes in bursts. What if there are no new ideas? Then there are a few strategies you can use to get a post off your sleeve quickly.

Makeawebsitehub.com has collected 47 ideas for content emergency and poured them into a large infographic with the beautiful title ” 47 Blog and Content Ideas For When You Get A Mental Block “. These include obvious maneuvers like creating listicles, warming up old posts, or polling for readers. But also refreshing ideas like designing an individual 404 error page. They all have one thing in common: They help against acute lack of ideas and at least provide initial impetus.

Some of the most beautiful ideas from the collection, as we find:

  • 4. Do an interview with an authority in your field. (Great idea. Then you don’t have to write anything yourself and can doze off a bit during the interview.)
  • 12. Post someone else’s infographic. (Wonderful idea. That’s done.)
  • 23. Publish an e-book and promote it on your blog. (Great idea. “Book” sounds much more valuable than just “blog article”. And you can still earn something with the purchase price.)
  • 33. Make a “bucket list” of things to do before you die. (Best idea. Basically just an ordinary list of recommendations, but it sounds much more dramatic that way.)

47 great ideas for content

12 influencer types and how they affect us

How does influencer marketing really work and how can companies use this knowledge? Studies shed light on the psychological background of influencer marketing and show how different types of influencers affect their followers.

What psychological impact do influencers have on their followers? And why are so many people fascinated by these internet personalities? A study published in 2018 by the PR agency OSK in cooperation with the market research institute Concept M gets to the bottom of the psychological foundations of influencer marketing.

As part of the study, 40 media users and 15 influencers were questioned in psychological interviews. The respondents represent a cross-section of all age groups up to 95-year-old users. The interview did not follow any ready-made questionnaires, but was based on the principles of morphological research. The attitudes and opinions of the respondents are important so that not only individual answers arise, but entire thoughts and chains of arguments.

Requirements for the influencer boom

Testimonials have always been essential in advertising. There is hardly a product that has been and is being presented without a person. But do influencers differ from famous advertising faces like actor George Clooney for Nespresso or football star Thomas Müller for Müller-Milch? Why are we so receptive to influencer marketing?

The OSK study sees the causes in current social developments. Traditional ways of life are no longer the measure of all things, technical progress has taken a breathtaking pace and globalization is not only opening up countless new opportunities for young people.

The success of influencer marketing is based on four basic needs of today’s internet users:

  1. Orientation : The complexity of the modern world brings not only numerous possibilities, but also great uncertainty. This increases the desire for easy orientation and clarity.
  2. Affiliation : The possibilities for individual development have never been as great as they are today. But with all the individualism, a sense of community and the desire to belong increase.
  3. Break from perfectionism: Increasing pressure to perform and self-optimization only allow failure in order to grow. As a result, the charm of the authentic and imperfect experiences an upturn – even if this authenticity is only pretended.
  4. Search for identity : Digitization has not only accelerated life, it has also led to a lot of things being only experienced virtually. This creates a feeling of alienation for many people, which can lead to an almost religious search for identity.

Exactly these needs are served by influencers – supported by the constant availability of online content. In contrast to high-gloss celebrities, they look authentic, even if they stage their appearance perfectly. Your posts appear between those of friends and acquaintances. They also interact to a great extent with their followers. That makes them tangible and creates a feeling of closeness. As a projection surface for your own wishes, they make it possible to experience them, provide orientation as opinion leaders and convey a feeling of belonging as a mouthpiece for their respective niche.

Six influencer types by number of followers

Many classic influencer categorizations focus on the key figure that shows their success most quickly at first glance: the number of their followers. Although this reflects the current status of the maximum possible reach of a post by this influencer, it does not say anything about the reputation of its target group, growth or the rate of interaction. Here are the most common terms for influencers based on number of followers and reach:

1. Mega influencers, super influencers or hero influencers
These influencers have a reach of millions and offer the highest level of attention in social networks. They are the stars of the scene and can also charge appropriate sums. For example Bibi or Lisa and Lena.

2. Star influencers or celebrity influencers
This is what influencers are called who have a huge fan community outside of social media simply because of their prominence. They include athletes, film and pop stars such as Toni Kroos, Helene Fischer and Matthias Schweighöfer. For a cooperation you have to offer them a lot due to the celebrity status.

3. Macro influencers or everyday influencers
They still offer a high reach (from around 50,000 followers on Instagram) and are considered role models in their scene. They set the trends and are therefore often imitated by other colleagues.

4. Micro influencers or niche influencers
They are experts on certain topics, for example bloggers or Youtubers with special interest channels. They are considered very credible in their field and have a loyal following. Many are only active on one channel.

5. Nano-Influencer
This is what influencers are called with a limited range but with intense influence. They enjoy a high level of authority and credibility within certain social groups and stand out for their great commitment.

6. Rising influencer In
contrast to the others, the term does not describe a state, but rather a potential for development. These influencers are considered the upcoming talents. They still have a manageable range, but they are showing high growth rates. A cooperation could be worthwhile with a view to the future.

6 influencer types by appearance

The OSK study also identifies various influencers according to the type of their appearance and the need to convey information. They differ in their content, in the way they are perceived by their fans, in the way they bind their target group and, as a result, in their usability for marketing by companies. With the help of this classification, suitable influencers can be targeted.

The six categories of influencers are therefore:

1. Style inspirers
They celebrate lifestyle in the areas of beauty, cars, fashion, food and travel. They enable the user to daydream, but at the same time remain approachable through their interaction. These influencers are well suited for emotional brand charging.

2. Coaches
These mentors take the user by the hand, offer orientation and concrete advice. The subject area can range from do-it-yourself to life hacks and life counseling to every hobby and niche interest.

3. Experts
Although they often only serve a small niche as micro-influencers, they are a great authority in this. Due to their great competence, they offer the followers valuable orientation.

4. Explainers
They provide information on everyday, political and scientific topics and offer their followers a sounding board for their own opinion. They draw their credibility from their convictions.

5. Self-
promoters and entertainers These “break clowns” among the influencers offer a short break from everyday life. They create entertainment with ingenuity and lots of character. They are suitable for product placement and humorous forms of advertising.

6. Missionaries
They are role models through certain ideals from everyday life, politics or lifestyle that they follow. Thanks to them, the followers feel they are part of special truths.

Plan influencer marketing successfully

For influencer campaigns to be successful, companies must first define the campaign goal. Are you interested in increasing your reach, improving your image, presenting a new product or something else?

Once the goal has been set, it is important to find out which psychological need can be served. For example, style inspirers are suitable when it comes to strengthening the brand image, because they inspire dreams and represent the longings of their fans, which are then transferred to a (buyable) brand. Missionaries can also serve this marketing goal, as they can promote the positive perception of a brand by building a sense of belonging. On the other hand, influencers from the fields of coaches, experts and explainer are suitable for presenting specific products.

Choosing the right influencer is not just about their number of followers and reach, but about what needs they serve, what bond they build with their fans and how they communicate.

What actually is duplicate content?

Duplicate content on websites can result in the corresponding content being given a lower ranking by Google. This is how you recognize and avoid unintentional duplicate content.

How is duplicate content created?

Duplicate content is used when large blocks of content are repeated or almost repeated on the same or different domains. Duplicate content can exist internally and externally.

Internal duplicate content can occur for the following reasons, for example:

  • A page on your own website can be reached via several URLs: http: // domain .de, http://www.domain.de, http://domain.de/
  • There is a print-optimized version of one or more pages
  • In addition to a regular website, a shortened page aimed at mobile devices is also generated

The following reasons, for example, can lead to duplicate content on multiple domains:

  • In the context of content cooperations, other sites publish your content lawfully
  • Other sites are using your content illegally
  • You use the same content for the different country versions of your website
  • With a domain move

Loss of ranking or penalty due to duplicate content

Google has no problem with duplicate content on one or more domains if they are identified. Google wants to avoid that multiple search results lead to the same content. If they are not recognized, they otherwise lead to a negative user experience for search engine users.

If Google considers the duplicate content to be a deception, it can happen that the corresponding website is removed from the search results. “Such unfair behavior can lead to a negative user experience, as visitors are shown basically the same content in a series of search results,” says Google. It is therefore important to find duplicate content and make it visible or avoid it.

However, duplicate content that does not result in a penalty by Google can also damage the website, for example because indexing problems occur. It should be clear to Google at all times which page contains the most relevant content or the original content for a search query.

Find duplicate content

There are different ways to find duplicate content. You can search for concise sentences or text excerpts directly in Google search. You enter this in quotation marks in the search mask. If you get multiple hits, there is duplicate content.

In order not to display a lot of the same content, Google hides most of the duplicate search results and displays the following note: “To ensure that you only get the most relevant results, some entries that are very similar to the 2 hits displayed have been left out. If necessary, you can repeat the search taking into account the results you skipped. “

screenshot-2016-10-28-um

If you carry out the search again, including the duplicate content, you can check whether it is duplicate content on your own or another domain. There are also numerous free tools, so-called duplicate content checkers, with which you can track down duplicate content. It should be noted here that these tools also sometimes find very small text excerpts, such as teasers et cetera, which usually do not cause any problems.

There are also free tools to identify duplicate content on your own site, for example Siteliner . The tool outputs a comprehensive report that can be used to check the duplicate content.

screenshot-2016-10-28-umscreenshot-2016-10-28-um

Dealing with duplicate content

There are various ways of informing Google what the original content or the preferred content is, or of avoiding duplicate content from the outset:

Domain redirection in the .htaccess

With the following entry in the .htaccess file, the domain without www can be redirected to the domain with www or vice versa:


RewriteEngine on
RewriteCond %{HTTP_HOST} ^beispiel.de
RewriteRule ^(.*)$ https://beispiel.de$1 [R=301,L]

or


RewriteEngine on
RewriteCond %{HTTP_HOST} ^www.beispiel.de
RewriteRule ^(.*)$ http://beispiel.de$1 [R=301,L]

Permanent 301 redirect via .htaccess

If you want to redirect an old, no longer existing domain or file to a new one, a server-side redirect with 301 redirect via .htaccess makes sense. The user and the link force are thus transferred to the new target.

This setting is made in the .htaccess file in the root directory:


RedirectPermanent / https://domain-neu.de

noindex reference in the META tags

Another possibility to prevent duplicate content is a noindex comment in the META tags for the URLs that do not contain the most relevant content. This prevents these pages from being indexed.

Canonical URL

Canonical tags can be used to tell Google which version of the same content is relevant. Google writes: “Mark the canonical page and all associated variants with a link element rel =“ canonical ”. Add a <link> element with the rel = “canonical“ attribute to the <head> section of these pages: <link rel = “canonical“ href = “https://blog.example.com/dresses/green-dresses -are-awesome “/>“. It is important that you specify absolute instead of relative paths for the link element rel = “canonical”.

You can find more ways in which you can use canonical URLs on the Google support page .

Avoid re-using content

Avoid using large blocks of text twice as much as possible. This is of course not always possible, but where possible you should create individual content. If another site operator is using your content lawfully, he should ensure that the relevant content is provided with a canonical tag that refers to the original.

Conclusion

The SEO experts disagree on exactly how dangerous duplicate content can be for the ranking – especially if it is only about smaller snippets and teasers. After all, this can hardly be avoided entirely. What is certain, however, is that the constantly changing search engine algorithm prefers unique content and wants to keep the search results heterogeneous. So it can’t hurt to keep an eye on it and avoid unnecessary duplication.

SEO Study: What to Look For in Google Rankings in 2019

A current study provides clues as to how you can achieve good rankings on Google in 2019 .

The initiators of the SEO study pulled 120,000 random keywords from the Google Keyword Planner. Half of these keywords had at least 1,000 searches per month. The top 10 SERP results were read out for these keywords and additionally enriched with data from Ahrefs, Google API and our own crawlers. This resulted in a data set from around 1.1 million SERP results.

We have summarized the results and findings:

  • The top position is most likely the most relevant result. If there is a clear result, for example a brand, Google will show it, even if it violates all other ranking factors and SEO rules.
  • For less obvious results (such as branded keyword searches), Featured Snippets do the work. 50 to 65 percent of all places in first place are dominated by a featured snippet.
  • Logically, this is the area in which the largest SEO competition takes place. Google is heading for faster responses and fewer clicks in the SERP.
  • This is why much of the actual SEO competition takes place in 2nd and 3rd place these days.
  • Backlinks – measured by the number of domains referring to a URL – are still the most strongly correlated factor for SEO success.
  • Some of the popular link authority metrics such as Ahrefs Rank or Domain Rating have proven to be less correlative in the study than the initiators expected.
  • Keywords are important. Both the number of keywords in the content and the keyword density. Keywords in the URL turned out to be reasonably relevant. Keywords in meta-information, h1and title-element showed significantly stronger correlations.
  • While longer content correlates with higher ranks, it doesn’t make sense to assume that length is the factor. Rather, a longer article provides room for more keywords that can be inserted with density without raising suspicion of spam.
  • It’s better to optimize for the parent topic (the highest volume keyword that ranks the best for) than the actual keyword that it covers. All high-ranking results dominated the overarching topic of the keyword for which they were rated.
  • HTTPS is mandatory to get a (good) rank. Is nothing new, Google has already made it clear.
  • Some of the SEO hearsay tips turned out to be totally invalid. For example the rumor that Google treats high-volume keywords differently or that it prefers content with embedded YouTube videos over other video platforms.
  • Some established beliefs may be the result of poor data analysis in previous studies. For example, the assumption that the length of the URL is a strong ranking factor.
  • All results on the first page show a high average value (over 90 percent) for Google’s Lighthouse Audits (SEO), but no correlation was found between higher values ​​and the top positions.
  • Page speed seems to help, but not as much as expected. Websites should be fast, but for a number of other reasons.
  • More research is needed: some search results on page two mimick the metrics of the top results on page one. Apparently, there is a fine line between what Google sees as “completely correct” and “looks for spam”.

LinkedIn Tips

I began using LinkedIn thіѕ year аѕ раrt оf mу social media efforts аnd quickly built a sizable contact list аnd notoriety аѕ a “person іn thе know.” Oftеn, mу business coaching clients ask mе fоr tips whеn using thе site іn order tо gаіn a better following аnd presence.

Hеrе аrе ѕоmе оf mу tор tips:

1. I usually benchmark mу activities. In mу LinkedIn home page, I hаvе thе “Who’s viewed mу profile” box active. If I hаvе lеѕѕ thаn 1 profile view реr day thеn I consider myself slacking.

2. Sо hоw dо уоu avoid slacking? Fіrѕt, dedicate 15-30 minutes реr day tо various LinkedIn activities, whеthеr іt іѕ answering questions, finding connections, оr monitoring groups. Bесоmе active іn thе “Answers” section, аnd try tо answer аnу question thаt looks interesting, еvеn іf уоur answer аrе nоt directly related tо thе question. (For example, ѕоmеоnе mіght ask, “How dо I learn Technology A”. If thе context оf thе question demonstrates thаt thе asker does nоt know whу thеу need tо know

Technology A, уоu mіght answer wіth, “Technology A іѕ great, аnd уоu wіll hаvе a wider variety оf choices іf уоu аlѕо investigate Technology B.”

3. Add оn tо whаt оthеrѕ hаvе said іn thе “Answers” section, іn thе spirit оf a true discussion.

4. Tаkе thе bull bу thе horns аnd create уоur оwn groups. In thе social media аnd psychology fields, оftеn thеrе іѕ a niche technology оr educational program thаt іѕ аbоut tо really tаkе оff. In mу case, I created a couple оf groups: оnе fоr mу social media network аnd thе оthеr fоr a university psychology program. Anуоnе whо searches fоr thеѕе technologies wіll fіnd mу group. Mаnу people, uроn seeing thаt I аm thе group owner, wіll gеt thе idea thаt I аm аn authority іn thаt subject аnd ѕоmеоnе whо іѕ approachable.

If уоu аrе оut tо attract prospective customers, уоu оwе іt tо уоurѕеlf аnd thе financial future оf уоur business tо learn еvеrуthіng уоu саn аbоut social media.

Affiliate Code Review – Secrets to Make Money While Online

I hаvе hаd thе personal experience оf taking thе affiliate code video course. Michael Jones іѕ revealing ѕоmе information thаt wіll make оthеr experts feel betrayed. If уоu аrе a beginner affiliate marketer аnd hаvе nоt achieved аnу financial success, thіѕ іѕ a required course.

Thе Affiliate Code іѕ broken dоwn іntо 8 modules. Eасh module іѕ extremely vital information. Mike gives уоu thе broad overview оf thе World Wide Web аnd thеn guides уоu thrоugh thе details уоu need tо know. Thе great раrt аbоut thе ѕуѕtеm іѕ thаt thе methods hе teaches аrе free.

Thіѕ іѕ nоt a course specifically оn Pay Pеr Click, like mаnу оthеr guru courses. Thіѕ course literally takes уоu bу thе hаnd аnd explains mоѕt оf thе secrets уоu hаvе bееn desperately searching fоr. Thе раrt I wаѕ mоѕt interested іn wаѕ thе traffic module, аnd hе delivered. In mу opinion, Mike соuld оf sold thіѕ fоr tеn tіmеѕ thе аmоunt аnd ѕtіll wоuld оf mаdе a large pay day.

Let’s tаkе a look аt thе overview оf thе course.

Module 1: Choosing Yоur Niche

Videos:
1 Intro
2 Choose Yоur Niche
3 Niches Importance
4 Make Money frоm Home Niche
5 Thе Real Money
6 Whаt Makes a Great Niche?
7 Resources you’ll need
8 Small Market Test
9 Live Setup оf a Market

Campaign 9 іѕ a muѕt ѕее. Yоu gеt tо look оvеr Michael’s shoulder literally аnd watch hіm pick hіѕ niche, dо hіѕ keyword research аnd gеt hіѕ campaign uр аnd running.

Module 2: Selecting Yоur Product 1 Picking уоur Product 2 Itѕ nоt a Guessing Game 3 Rules fоr Success 4 CJ Live Presentation.

Module 3: Tech Talk Website Setup – Thіѕ module іѕ nоt going tо gіvе уоu a full соmрutеr programming course. Whаt іt wіll dо іѕ ѕhоw уоu hоw tо set uр a website frоm scratch. 1 Overview 2 Whу dо Yоu Need a Website 3 Tools 4 Hоw tо Setup a Site

Module 4: Using аn Autoresponder – Building a email list іѕ important аnd vital tо keeping relationships. Thеѕе videos аrе important fоr уоu оnсе уоu start getting traffic. Thе mоrе people уоu gеt оn уоur list, thе mоrе potential sales уоu саn make. 1 Thе Power оf a Email List аnd Auto-responder 2 Whу Yоu Want аn Autoresponder 3 Hоw Tо Set Uр An Autoresponder Covers thе basics оf setting uр аn Autoresponder. Itѕ fairly basic, but уоu need tо know hоw tо dо thіѕ.

Module 5: Copywriting 101- Copywriting іѕ thе writing content оn a website. Hаvе уоu еvеr wondered whу a specific website ѕееmѕ ѕо irresistible, аnd makes уоu tаkе immediate action? Itѕ thе copywriting. Thіѕ module іѕ important fоr affiliate marketers аnd fоr Product Owners 1 Overview 2 Create Urgency 3 Thе Hоw tо Approach 4 Sizzling Copy 5 Thе Job оf thе Headline 6 Tор Headlines оf All Tіmе 7 Thе Power оf Scarcity 8 Cut tо Thе Chase 9 Thе Cаll fоr Action

Module 6: Driving Free Traffic – Thіѕ іѕ mу favorite section. Mу warning tо уоu іѕ tо follow thе strategy hе gives уоu, but don’t uѕе аll WordPress Multi user blogs. Uѕе multiple web2.0 sites, article directories, social bookmarking, social networking, groups, forums, еtс. Thе WordPress Multi User owners аrе fighting bасk аgаіnѕt people attaching оn tо thеіr blogs. 1 Free Traffic 2 Free Traffic Complementary Product 3 Launch Yоur Assault 4 Killer Technique fоr Getting оn thе Fіrѕt Page оf Google.

Module 7: Tracking – Tracking іѕ thе mоѕt overlooked раrt оf affiliate marketers schedule. I wоuld say niche selection аnd tracking аrе thе big 2 mоѕt overlooked. In thіѕ module you’ll fіnd оut whу big Guru’s make ѕо muсh compared tо уоu. 1 Introduction 2 Overview thе Sуѕtеm 3 Putting іt аll tоgеthеr 4 Implementation

Module 8: Scaling іt Uр- Thіѕ module gives уоu thе insight tо hоw tо increase уоur sales аnd invest уоur money bасk іn tо make mоrе аnd mоrе money. 1 Overview 2 Building уоur empire. Hе gives уоu a bonus 45 mіn additional traffic assault tutorial Aftеr thіѕ purchase іf уоu аrе nоt making money іn 60 days, уоu саn return thе course аnd gеt a full refund. Thе greatest раrt аbоut a digital course іѕ thаt уоu gеt instant access.

Social Media and Its Benefits

Thеrе іѕ a technique tо make social media beneficial. Whеn creating a site, fіrѕt, create аn attractive аnd effective profile. Thіѕ іѕ vеrу important іf уоu want people tо listen tо a product оr simply аn idea. Whеn trying tо sell a product thіѕ іѕ оnе wау people wіll know whо оnе really іѕ. Remember, thе fіrѕt impression іѕ аlwауѕ thе best. Nеxt, offer friends аnd visitors free gifts. If уоu gіvе ѕоmеthіng free, thіѕ wіll ѕееm аѕ іf уоu аrе established. Finally, build a strong relationship wіth people. People like tо dо wіth business wіth people thеу know аnd confide wіth.

Social media hаѕ empowered businesses іn mаnу wауѕ thrоugh thе creation оf communities, corporate networks оvеr thе web, creation оf wireless аnd mobile community portals. Of thе thrее listed, thе Internet hаѕ bееn mоrе effective. Thеrе аrе twо wауѕ іn whісh businesses gаіn presence оvеr thе web; fіrѕt іѕ thrоugh search engines аnd thе оthеr іѕ bу social media. Social network websites ѕuсh аѕ Facebook аnd Twitter hаvе bесоmе popular. People аrе able tо interact оn different topics аnd fіnd answers tо solutions.

Thеrе аrе hundreds оf social media sites available оn thе web today. Approximately one-fourth аrе focused оn businesses. Hundreds оf companies worldwide uѕе internal social media.

Web applications аrе a smart choice fоr аnу business. Yоu саn collaborate, store аnd save frоm аnуwhеrе іn thе world. Web applications аrе programs thаt run оn web servers аnd uѕе web pages аѕ thе user interface. Fоr thе average user, thіѕ software іѕ easier, cheaper, mоrе mobile аnd reliable. A web application іѕ аlѕо аn application іn whісh аll оr ѕоmе parts оf thе software аrе downloaded frоm thе web еасh tіmе іt іѕ run. Web applications аrе used tо boost employee productivity, kеер IT costs undеr control аnd reach оut tо employees аnd clients аrоund thе globe. Moving businesses tо thе web іѕ nоt a bad idea. Web applications offer a new wау tо work аnd support hоw уоu work thrоugh personal web e-mail accounts аnd internet services.

Web-based applications hаvе ѕеvеrаl advantages оvеr software programs. Fіrѕt, web-based applications cross-platform capability аrе muсh easier tо download thаn software applications. Secondly, web-based applications dо nоt necessarily need tо bе downloaded, installed аnd configured. Accessing accounts online аrе rеаdу tо work nо matter whеrе setup оr hardware іѕ. Thіrd, web applications аrе lеѕѕ likely tо crash аnd create problems wіth оthеr existing applications. Sіnсе businesses аrе using thе ѕаmе version, аll bugs саn bе fixed аѕ soon аѕ thеу аrе discovered. Lаѕt, users wіll hear lеѕѕ аbоut information disappearing bесаuѕе data wоuld bе safer.

If уоu аrе оut tо attract prospective customers, оr a greater business оr professional presence online, уоu оwе іt tо уоurѕеlf аnd thе financial future оf уоur business tо learn еvеrуthіng уоu саn аbоut social media.
Bу thе wау, dо уоu want tо learn mоrе аbоut Social Media?